May 7th, 1963 Automobili Lamborghini S.p.A. was born. It's a well known story at this point. A tractor maker that felt he could build a better road car that would focus on the driving experience with a focus on performance fueled vehicles. Lamborghini's doesn't have the prestigious past that many of its competitors. It fended off an oil crissis, bankruptcy and two financial downturns, but its focus never strayed from delivering a no holds barred brand and the love for the cars didn't falter. In the last 10 years the brand has seen tremendous growth.
The bull was perfect to represent the brand. It continued to do what it was told it couldn't. Even the vehicles would bear names of bulls that had bested their matadors or simply refused to be contained. Only now do we realize how appropriate it was. The Miura was the first car to bear the title supercar. The Countach would be a poster on every wall as it took the fastest production car title. Each model simply compelled visions of cruising through farmlands and deserts with long roads where the car could be run out and drivers indeed found places they could pass the 200 mph barrier and keep going. All that without a single racing division through much of its lifetime! They simply drove forward and dreamed bigger.
Today Lamborghini isn't a small business in Sant'Agata Bolognese anymore. It's grown to lengths and bounds that I believe Ferruccio, its founder, wouldn't have imagined but would be proud of. Two successful performance cars and a performance based SUV. Rumors of a sedan as they introduce their first hybrid V12 supercar in short order. The future for the brand looks very bright.
Below is some pictures provided by Lamborghini that will take you through the history and lore that is so important to its legacy. We hope you enjoy.
Here's to another 60 years of breaking through barriers and street bred performance.
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