Boch Maserati became the first location in North America to divert from the classic showroom of the past and present how the "House of the Trident" will be presented moving forward. Featuring a new focus on luxury craftsmanship Boch held its opening event on November 29 to a crowd of their premier customers that greeted the new showroom with resounding accolades.
The concept was first unveiled last year in Milan's historic Magenta district. Described as "marrying the refinement of a tailor's atelier with rawness of an Italian officina to inspire customer as they build and purchase their bespoke Maserati." It was designed by Eight Inc. in New York.
This continues a trend of supercar dealerships that no longer want to look the part of the stuffy and intimidating sales arena of the past. They wish to return to the roots of bespoke buying with the customized attention to detail clients of this caliber expect. To further ease the purchase process these venues have a distinct lounge like ambience with artistic display. Each area in the purchase process in their respective cases like fine art to be selected for each vehicle by a discerning patron. The delivery space presents a grand passing of the key to the prospective customer that few auto makers can compare with as lights meticulously illuminate every line of the vehicle.
Boch Maserati is seen as an ideal location for the launch in North America as its "passionate customer base will embrace our pillar of performance, style, and innovation," said CEO of Maserati of Americas, Bill Peffer. He continued with, "luxury is about emotion and connection." A sentiment those in attendance would happily agree with. Not only did the crowd of over 200 attendees embrace this new showroom with adulation and approval they were also ogled by the amazing display of vehicles presented by both Maserati, as well as President of Boch Maserati, Ernie Boch Jr.'s from his personal collection. The Maserati Cielo on grand display in the front window was indeed something to behold and remained a prime discussion of the night's festivities.
Don't just take our word for it. We would say experience it for yourself. You can visit Boch Maserati, on the Automile at 441 Providence Hwy, Norwood MA 02062 or visit their website at bochmaserati.com.
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