This year Rolls-Royce shook up the super car sales world by bucking the trend and breaking another record in sales. The real question is how? They say it's because they offered a custom builder program, or as its most notably called, bespoke. It's true that of the 6,032 vehicles they built, effectively each was unique, which is a pretty impressive feat, but are they truly the only super car on the block that's doing that? Today we discuss if the claim of bespoke will save the now dwindling demand for super cars or if it's simply a patch to a coming fall off and who actually offers custom build programs.
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