When Ferrari unveiled an SUV the world shuddered. Could the mighty be falling to pressure? It certainly seemed so as they went with the plug in hybrids, but Ferrari wants you to understand that they still believe in passion. Passion for the drive, the experience, the thing that makes Ferrari what it is and that's not just a track experience.
I think that's a great move for Ferrari. It seemed in the early '90s they felt their customers were an afterthought to just building a faster car, but once they were challenged to that crown by a street car they decided to embrace a more consumer friendly experience. That experience paid off in spades as we dawned a new generation and today the experience is deeply rooted in the past, as well as the future. Ferrari drivers are, in fact, Ferrari loyal. Something not well known in their segment.
So how do you sell a crowd of loyal Ferrari owners that there is a new Ferrari experience? Simply put, you tell them it's a new experience. The Purosangue isn't an outsourced SUV, it's made by Ferrari. It, by definition, is uniquely Ferrari and that design concept may have evolved over time, but even when we've had our doubts, they truly offer a customer experience that is unique to the brand.
Don't take our word for it, check out the video and tell us what you think about the future of Ferrari.