Not Your Grandpa's Hyundai

Today a new buzz is spinning and it's centered around a Hyundai!  There's no doubt that their Genesis platform has really taken off since 2011, but what could they be planning that is so exciting? 

I give you the NVision74.  It's listed at 670 PS (that's 660 horsepower for us traditional types), but crazy enough, that's not the true coolness of the concept.  It's their test for hybrid hydrogen electric  technology.  The reason it's listed as a hybrid is because not only does it use hydrogen, but it also has a battery similar to an electric car.  Although it can run independently its true performance happens when they are both active, giving a range of 372 miles. 

Since it's a concept there aren't ways to truly measure it's performance and the truth is, we have questions, such as "can you really call it a hybrid when both systems are based off of electricity," but we'll have to save those for production time.  I don't think that's the point here.

People will say that the excitement is on all these new terms, but I offer a different spin.  I think the truth is the reason people like it is because it doesn't look boring and numb.  It looks like a fun car and that inspires us.  I think the value of this car is not the technology (I'll venture most of it will get torn out before it ever sees an assembly line like all concept cars), it's that our minds say, "I can see myself driving that."  That's the hope we want.  Sure, the thousands of automotive writers like myself getting excited about it and sharing with the world like a giddy Tiktok teen with the latest in fashion is based on a ton of buzz words and that's well and good, but if you can think, I'd trade in my car for that then we have a benchmark for everyone else to follow. 

I think that's where Hyundai really won the day today.  Whether they make it or not.