In 1997 BMW had the opportunity to purchase Rolls-Royce. I don't think people realize the magnitude of running a bespoke and luxurious brand with a history that spans a millennia. You can't just stick to the norms the way you make everything else, you need to embrace the tradition while raising the bar. BMW took some immense steps to make that happen. Rolls-Royce has continued to reach skyward with every year and embrace what at first I'm sure seemed like an Everest moment, but once you reach the top you ask, "why did I never try to climb this before?" Today we're going to celebrate some of that history and what is moving Rolls-Royce forward.
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