You may find yourself driving down the divided highway in Southborough MA and driving past a brightly colored building. It's obviously an automotive dealership, yet it isn't adorned in the classic drab and neutral grey. In fact, about the only thing you'll expect is the classic parking lot with a few distinct looking vehicles parked out front.
I was made aware of the dealership the day they signed the papers. A bunch of buyers and possible competition clamoring the figure out what was moving in. We watched closely as the building became stocked full of vehicles, but due to current events our stop in had been delayed several times, until finally we were on the way up to that area and said, we have to stop in.
Once you enter the building you're in a completely different universe. Adorned in an '80s feel, vivid colors and the name RAD spray painted on multiple walls. The circular items in the picture above are old tires painted in a pastel pallet flanked by Miami Vice-like artwork. The seating area has steel, F16 style desks that compliment the feeling.
RAD stands for Rare and Desirable and it fits the bill perfectly. Old Ferraris, a unique color Aston Martin, multiple NSX, even a baby blue G Wagon, you'll be hard pressed to find a car that doesn't stir emotion or have some unique twist that makes it collector oriented and road ready. Every vehicle, even with mileage, didn't appear it had ever seen the typical rain or salt we're accustomed to in the North. If I ran a dealership I would take notes.
For some, the hype colors may turn you off, but don't let that stop you from considering them if you see something you like. The staff was friendly, no pressure oriented, and knowledgeable about cars, which was actually refreshing.
We didn't buy anything that day, but I'm sure we'll be back. Comment below if you have an experience with the dealership and let us know what you think about the location.
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