Today we discuss the marketing that's permeating our automotive world. Marketing that has consistently sabotaged the success of the brands they represent, driven by people who have no passion for the product that's hired them. Today we'll be focusing on the biggest company that represents no apology, Lamborghini. Of all the brands, the bull would be seen as a business that simply wouldn't fold to the voice of pressure by even insurmountable odds. Instead it's caved to the minority and allowed itself to fall to telling people that their efforts aren't even efforts for the brand, but a supposedly moral move that does nothing for the brand and is counter to its identity. We hope that this cautionary tale about the mightiest of us falling tells the story that we are on our own if we ever hope to survive the coming winter.
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