Maserati put out a stunning video of their high performance Ghibli 334 and Levante V8 Ultima, calling it Roaring Elegance and we couldn't agree more. An astounding mix of power and performance mixed with creature comfort and luxury feel.
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Few times do you have an opportunity to see how a 2 million dollar vehicle is produced. Koenigsegg loves sharing these items and we thought we'd pass that knowledge on to you. In a recent article we discussed the new Maserati showroom concept. Boch Maserati in Norwood Mass. would spearhead this effort as it moved to all the dealerships. We wanted to share the experience of this new dealership first hand to all those that don't have an opportunity to head out and see it for themselves. Enjoy! Boch Maserati became the first location in North America to divert from the classic showroom of the past and present how the "House of the Trident" will be presented moving forward. Featuring a new focus on luxury craftsmanship Boch held its opening event on November 29 to a crowd of their premier customers that greeted the new showroom with resounding accolades. The concept was first unveiled last year in Milan's historic Magenta district. Described as "marrying the refinement of a tailor's atelier with rawness of an Italian officina to inspire customer as they build and purchase their bespoke Maserati." It was designed by Eight Inc. in New York. This continues a trend of supercar dealerships that no longer want to look the part of the stuffy and intimidating sales arena of the past. They wish to return to the roots of bespoke buying with the customized attention to detail clients of this caliber expect. To further ease the purchase process these venues have a distinct lounge like ambience with artistic display. Each area in the purchase process in their respective cases like fine art to be selected for each vehicle by a discerning patron. The delivery space presents a grand passing of the key to the prospective customer that few auto makers can compare with as lights meticulously illuminate every line of the vehicle. Boch Maserati is seen as an ideal location for the launch in North America as its "passionate customer base will embrace our pillar of performance, style, and innovation," said CEO of Maserati of Americas, Bill Peffer. He continued with, "luxury is about emotion and connection." A sentiment those in attendance would happily agree with. Not only did the crowd of over 200 attendees embrace this new showroom with adulation and approval they were also ogled by the amazing display of vehicles presented by both Maserati, as well as President of Boch Maserati, Ernie Boch Jr.'s from his personal collection. The Maserati Cielo on grand display in the front window was indeed something to behold and remained a prime discussion of the night's festivities. Don't just take our word for it. We would say experience it for yourself. You can visit Boch Maserati, on the Automile at 441 Providence Hwy, Norwood MA 02062 or visit their website at bochmaserati.com. Automotive Lounges have become all the rage in recent years, but none have been realized in New England and Boston. That is until now. Archive held their first event at the Ramp in Framingham MA on Saturday and the presence was amazing. From custom cars, coach building and a concept car, I haven't seen anything this fun since the first Irvine Cars and Coffee. It really makes me think this group is onto something. What it is isn't clear, but we know it's fueled by passion and passion often times burns out of control. Really looking forward to what they have in store and you can guarantee we will be there. Check them out by heading to thisisarchive.com The new Rolls-Royce Spectre is an amazing vehicle, but not many know why. The sheer depth of the car's ability is incredible. Check out Miller's in-depth owner review. Toys for Tots is always a great event that we enjoy covering, but this event was very special as we had Mission Media & Marketing as a new member of the team and expanding our filming potential to amazing lengths. Among all the amazing supercars, Lucid was available to give out test drives which I had Jay of Mission take a drive and give us his honest opinion. It was a great event and I hope you enjoy! When BMW designed the 8 series I wondered what they were thinking. The beauty of a two door powerhouse that could feed the luxury itch and the performance car addiction. It was produced from 1990 to 1999, but there was always a special love for the car among enthusiasts and a lot of love for those that saved them. REDZ did just that and has put together quite an awesome example. Schwaa Films picked it up and decided to feature it so we're passing this on to you to enjoy! |
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